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Patang logo – a brand celebrating regional Indian snacks with clean ingredients and cultural storytelling.

Rooted. Real. Remembered.

Patang is not just a snack brand, it’s a love letter to India’s kitchens, gullies, and gatherings. We travel to the places where each flavour was born, sourcing directly from the regions that made them, holding on to age-old recipes and local wisdom.

Every pack is made with honest ingredients and gentle hands, no bad oils, no shortcuts. Just food that feels familiar, comforting, and deeply rooted. With Patang, you don’t just taste a snack. You feel where it came from.

Our Story
  • "I opened the Bakarwadi packet thinking I’ll just try one—half an hour later, the pack’s empty and I’m literally WhatsApping my cousins about it. Tastes just like the one from that tiny shop in Pune we used to go to as kids. No oily aftertaste, no weird masala. Just pure, clean nostalgia."

    - Arnav S, Mumbai

  • "I had honestly stopped buying namkeen from outside—everything just felt fake or too salty. But Patang’s Seeval? Man. Crunchy, light, and that pepper kick? Chef’s kiss. My mom legit asked me, “Yeh kahaan se mangaya?” Feels like home food. You’ve got a regular customer in me now."

    - Maria A, Bangalore

  • "I got the Kahaani ka Dabba on a whim—and I didn’t expect to actually feel things eating chana. But here we are. Loved reading the little postcard about Jaipuri Hing Chana while munching on it. Made me think of train journeys and my dadi’s thela box. It’s food with feelings. And I’m here for it."

    - Medha B, Chandigarh