Nostalgic Bites, Cleaner Crunch: Inside Patang's World

About Patang

What is Patang?

Patang is an Indian snacks brand focused on regional namkeens and snacks inspired by traditional recipes from across the country. Each product represents a specific place, flavour, and way of making snacks that has existed for generations.

Is Patang an Indian snacks brand?

Yes. Patang is proudly Indian, built around regional Indian flavours and food traditions.

What kind of snacks does Patang sell?

Patang offers regional namkeens, chips, chanas, and nut-based snacks. These include mixtures, bhakarwadi, bhadang, seeval, gur chana, hing chana, pepper cashews, tapioca chips, and more.

What makes Patang different from regular namkeen brands?

Most namkeens are designed to taste broadly familiar. Patang snacks are designed to taste regional. Each product follows its original recipe style, spice balance, and texture, using cleaner ingredients and better oil discipline.

Is Patang a premium brand or an everyday snack brand?

Patang is premium-but-familiar. It is made carefully, but meant to be enjoyed every day, not saved only for special occasions.

Is Patang traditional or modern?

Patang is a modern, value-led brand rooted in traditional Indian snack recipes. The food philosophy is old-school, while the quality systems, packaging, and distribution are modern.

What regions of India does Patang represent?

Patang represents multiple regions including Delhi, Rajasthan, Maharashtra, Tamil Nadu, Karnataka, and others. Each SKU is tied to a specific region.

Are Patang snacks regional or pan-Indian in taste?

Patang snacks are regional in taste. They are not designed to be universally mild or generic.

Making & Manufacturing

Where are Patang snacks made?

Patang snacks are made by specialist regional manufacturers across India who are experienced in making that particular snack.

Are Patang snacks made in small batches?

Yes. All Patang snacks are made in small batches to maintain consistency and freshness.

Are the snacks made at origin or in one central factory?

Patang does not use a single central factory. Manufacturing locations vary by product and region.

Who makes Patang snacks?

Patang partners with regional manufacturers who have deep expertise in their snack category.

Are Patang snacks handmade or machine-made?

Most snacks involve a combination of skilled manual processes and machines. The goal is to preserve traditional texture and flavour, not mass automation.

How does Patang maintain consistency across regions?

Consistency is maintained through fixed recipes, batch-level checks, and standardized ingredient sourcing, even though manufacturing is regional.

Are Patang snacks freshly made?

Yes. Production runs typically happen every fortnight to keep stocks fresh.

Ingredients & Oils

What ingredients does Patang use?

Patang uses simple, recognizable ingredients such as lentils, nuts, spices, salt, and edible oils, depending on the product.

What oils are used in Patang snacks?

Patang primarily uses cold-pressed oils selected based on the snack type.

Does Patang use palm oil?

No. Patang does not use palm oil.

Does Patang use refined or blended oils?

Patang mainly uses cold-pressed oils. The exact oil used is clearly mentioned on each pack.

Does Patang use artificial flavours or colours?

No. Patang does not use artificial flavours or colours.

Does Patang use preservatives?

No. Patang uses zero preservatives. Shelf life is achieved through process control and packaging.

Are Patang snacks clean-label?

Yes. Patang follows a clean-label approach with short, understandable ingredient lists.

How are Patang snacks cleaner than street snacks?

Patang keeps traditional flavours but improves oil quality, hygiene, consistency, and packaging, making them a more reliable everyday option.

Diet & Nutrition

Are Patang snacks vegetarian?

Yes. All Patang snacks are 100 percent vegetarian.

Are any Patang snacks vegan?

All Patang snacks are naturally vegan. Please check the ingredient panel on each SKU.

Are Patang snacks suitable for kids?

Yes, especially milder-flavoured snacks. Parents should choose based on spice tolerance.

Are Patang snacks low in sugar?

Most Patang snacks are savoury and low in sugar. Gur-based snacks are intentionally sweet-salty.

Which snacks are sweet vs savoury?

Gur Chana is sweet-salty. Most other snacks are savoury.

Are Patang snacks suitable for daily snacking?

Yes, when eaten in moderation. Patang focuses on cleaner everyday snacking.

Are Patang snacks suitable for diabetics?

Patang does not make medical claims. Customers should review nutritional information and consult a professional if needed.

Are Patang snacks keto or low-carb?

No. Patang snacks are traditional Indian snacks and are not positioned as keto or low-carb.

Are Patang snacks gluten-free?

Most Patang snacks are gluten-free.
Seeval and Bhakarwadi contain gluten. Always check the pack for confirmation.

Shelf Life & Storage

What is the shelf life of Patang snacks?

Patang snacks have an average shelf life of 5 months when unopened, as mentioned on the pack.

Do some products last longer?

Yes. Cashew and chana-based snacks may have a slightly longer shelf life.

How long do snacks last after opening?

Once opened, snacks are best consumed within 3 to 7 days when stored in an airtight container.

How should Patang snacks be stored?

Store in a cool, dry place away from heat and sunlight. After opening, transfer to an airtight container.

Do Patang snacks stay crunchy in humid weather?

Yes, when sealed. Once opened, airtight storage is important, especially in humid conditions.

Can Patang snacks be carried while traveling?

Yes. Sealed packs travel well. Opened packs should be stored airtight.

Do Patang snacks need refrigeration?

No. Refrigeration is not required.

Safety & Allergens

Are Patang snacks FSSAI certified?

Yes. All Patang products carry FSSAI license details as required.

Is Patang compliant with food safety regulations?

Yes. Patang follows applicable Indian food safety and labelling regulations.

Does Patang list allergens clearly?

Yes. Allergens are clearly declared on the back of each pack.

Do Patang snacks contain nuts?

Some SKUs contain nuts such as peanuts or cashews. Always check the allergen information.

Do Patang snacks contain gluten?

Only Seeval and Bhakarwadi contain gluten.

Are Patang snacks made in facilities that handle allergens?

Some manufacturing facilities may handle multiple ingredients. Advisory information is provided on-pack.

What should people with allergies do?

Always read the ingredient and allergen information on the specific SKU before consumption.

How to Enjoy Patang

How should Patang snacks be eaten?

They can be eaten straight from the pack or served alongside meals and beverages.

Which snacks pair best with chai?

Bhakarwadi, bhadang, mixtures, and jor garam pair especially well with chai.

Which snacks go well with coffee?

Pepper cashews, hing chana, and gur chana pair well with coffee.

Are Patang snacks good for parties?

Yes. Many snacks work well as party bowls and sharing platters.

Are Patang snacks good for gifting?

Yes. Patang snacks are often curated into regional or occasion-based gift boxes.

Can Patang snacks be used in recipes?

Yes. They can be used for chaat, bhel-style mixes, or as crunchy toppings.

Buying & Availability

Where can I buy Patang snacks?

Patang snacks are available online and at select premium offline stores.

Is Patang available online?

Yes. Patang is available on its D2C website, Amazon, Blinkit, FirstClub, and Swiggy Instamart.

Is Patang available offline?

Yes. Patang is available at select stores including Nature’s Basket, 3 O’Clock stores, E-Woke Cafe Hyderabad, The Taste 2.0, and Narang Gourmet Store.

In which cities is Patang available?

Availability varies by platform and store. Online platforms offer wider reach.

Does Patang deliver pan-India?

Delivery coverage depends on the platform and pincode.

What are the delivery timelines?

Quick commerce orders are typically same-day. D2C and marketplace orders usually take a few working days.

What is Patang’s return policy?

Food returns are limited. If an order arrives damaged or incorrect, customers can reach out with order details and photos for support.

Does Patang offer subscriptions?

Patang currently offers curated bundles. Subscriptions may be introduced in the future.

The Patang Story

Why was Patang started?

Patang was started to preserve and celebrate India’s regional snack recipes before they fade into generic formats.

What does the name Patang mean?

Patang means kite, a symbol of freedom, joy, and shared moments across Indian homes.

What does Patang stand for?

Patang stands for Flavours of India.

Why does Patang focus on regional snacks?

Regional snacks carry stories, techniques, and identity that mass-produced snacks often lose.

How does Patang preserve authenticity?

By working with specialist makers and respecting original recipes and spice balances.

Is Patang inspired by nostalgia?

Yes. Patang draws inspiration from Indian kitchens, towns, journeys, and everyday memories.

Who is Patang for?

Patang is for people who love Indian snacks and care about where flavours come from.

Looking Ahead

Is Patang expanding to new flavours?

Yes. New flavours are added organically as new regions are explored.

Is Patang expanding to new countries?

Yes. Distribution is expanding thoughtfully across channels.

Is Patang planning exports?

Yes.

How often are new products launched?

There is no fixed schedule. New products are launched when the recipe feels right.