Flavours of India, Reimagined
We grew up on the sound of pressure cookers and temple bells, on snacks handed to us by grandmothers with oil-stained fingers and hearts full of love. Patang is our way of tying those memories to the present, a clean-label, culturally-rooted snacking brand that flies across India’s skies to bring you regional treasures, made the right way.
From the crunch of Sattur’s Seeval to the spice of Kolhapur’s Bhadang, every pack is a postcard, from a place, a person, a time. No bad oils. No preservatives. Just stories, folded in flavour.
From Small Towns, With Love
We don’t invent flavours. We rediscover them. Each of our snacks is rooted in a real place, made using local wisdom and time-honoured methods.
Clean Ingredients, No Bad Oils
We said no to poor quality oil and preservatives. Our snacks are made with simple, honest ingredients, just like how they were made at home.
Snacking, The Slow Way
We work directly with traditional makers and small-town kitchens. No factories. No shortcuts. Just patience, precision, and pride.
Made to Make You Nostalgic
Patang isn’t just a snack. It’s that first taste of summer vacation, that roadside stop on a family trip, that moment when food felt like home.
Meet the Patangbaaz
Shoury Gupta
Founder
Lalit Sejwal
Lead - Offline Business
Yatin Bhatia
Art Director
Sneha Chhajer
Lead - Strategy & Growth
