🛑 We Had a Cheaper, Easier Ingredient. We Said No!

We Had a Cheaper, Easier Ingredient. We Said No!
Because shortcuts may scale your profits, but they don’t build your principles.

Here’s the thing about building a food brand in India:
There’s always a way to make it cheaper.

There’s always a supplier saying, “Why not use this version? It tastes the same.”
Always a manufacturer saying, “Nobody will notice.”
Always an investor saying, “But look at your margins.”

And sometimes? They’re not wrong.
It is cheaper. It is easier.
But here’s what they miss: it’s not better.

And at Patang, better is the only direction we’re flying in.

We’ve Turned Down ‘Good Deals’ That Didn’t Feel Right

There was a time when we were offered a spice mix that would’ve cut our cost by 30%.
The supplier said, “We can tweak it. Nobody will know.”

But we would.

That ajwain you taste in our mathri? It's not “flavouring.” It's real.
The hing that makes our chana unforgettable? It’s pure — not blended with fillers.
The besan in our chakli? Sourced from where it’s stone-ground, not industrially refined.

We’ve travelled to farms, sat with halwais, argued over roasting techniques — all for what’s inside the pack.

Because if we don’t know what we’re feeding you, what are we even doing?

Shortcuts Don’t Taste Like Home

And let’s be honest — you can taste the difference.
Maybe not in the first bite. But in the aftertaste. In how your body feels later.
In the quiet confidence you have when you share it with your kid or your parent.

We’re not saying our way is the only way.
We’re just saying it’s ours.

And it’s one where we don’t have to hide anything behind a footnote or an asterisk.

We’re Building a Brand That Can Look You in the Eye

Every “no” we’ve said has come with a cost.

More expensive ingredients.
Longer timelines.
Tougher production planning.

But it’s also come with something priceless: trust.

Trust that when you pick up a pack of Patang, you’re not being tricked.
You’re being told the truth.

And in a world full of products built for speed and scale, that truth is our competitive edge.

Our Yes Will Always Be to You

To your gut. To your taste. To your time.

So yes, we had a cheaper, easier ingredient.
And no, we didn’t use it.

Because flying the Patang way means knowing exactly where our kite is headed — even when the wind tries to push us the other way.