The flavours of India are getting noticed

Shoury Gupta: Shared things to check before you pick that one snack for munching.

According to Shoury, it is not simply about finding something labelled "healthy". A good snack needs to work in real life: it should taste good, be easy to carry, satisfy hunger and ideally leave you feeling better for having eaten it.
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5 Forgotten Regional Tea-Time Snacks That Deserve a Comeback

Moneycontrol spoke with Shoury Gupta about the regional snacks that deserve another place on India's tea-time tables. From Darbhanga's makhana to Pune's...
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Can culturally rooted snacks survive industrial scale?

As regional flavours go global, manufacturers risk engineering away the very character that made them valuable
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Building Patang and Bringing India's Authentic Regional Flavors to Every Home

An in-depth conversation about Patang, regional Indian food and the stories behind every snack.
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Can regional flavours become India's next big brand story?

For decades, consumer brands operating across India relied on a comfortable compromise. To achieve scale, they sanded down the country’s wildly diverse palate into a polite, palatable average.
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Shoury Gupta: Reviving India's Regional Snack Heritage for a Modern Market

A conversation around the larger idea behind Patang: what happens when you stop treating India's regional food as something old-fashioned and start treating it as...
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Kem Cho, Gujarat: Patang Brings Home the Taste of Ahmedabad and Jamnagar

Patang's Gujarat chapter, featuring two very specific addresses: Amdavadi Methi Para and Jamnagari Chiwda. For Patang, bringing a regional snack...
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The Geography of Taste with Shoury Gupta

Walk into any premium supermarket today and you’ll find shelves lined with products labelled Ratlami Sev, Bikaneri Bhujia or Gujarati Chiwda
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Patang Launches Across India, Bringing Authentic Regional Indian Flavours Back

New Delhi, Delhi, India – Business Wire India It begins with smoke. Not the synthetic haze of a factory floor, but the comforting curl rising from a blackened kadhai in Kolhapur
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Building Patang and Bringing India's Authentic Regional Flavors to Every Home

An in-depth conversation about Patang, regional Indian food and the stories behind every snack.
Read the full story →

More than a snack story.

Patang keeps turning up in conversations that matter: regional food, clean-label snacking, Indian culinary heritage, and the quiet revival of foods that have slipped off mainstream shelves.

And this is only the beginning. Across India, thousands of recipes still have a place, a maker, and a story waiting to be told.

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