You're right. You can. Here's what cheaper actually costs.

Flip any ₹30 snack pack. You will often find refined palm oil, flavour enhancers and artificial colour on the ingredient list.

These ingredients are not expensive. That's the point. Cheap snacks aren't cheap because of efficiency. They're cheap because the ingredients cost less.

We use named oils chosen for each recipe: sunflower, groundnut, mustard, gingelly or olive oil, and for some snacks no oil at all. We don't use palm oil or flavour enhancers. We rely on regional spices to do the work.

So yes, you can absolutely get cheaper. What you can't get for cheaper is this ingredient list.

We've seen the comparison. Some brands give 500 grams for roughly what we charge for 150 grams.

Here's what those extra grams often contain: refined palmolein oil, nature-identical flavouring, stabilisers.

Here's what our 150 grams contain: a named oil, no palm oil, no preservatives and no added colours.

You're not paying more per gram. You're paying more per real ingredient. That's a different calculation entirely.

We don't run constant sales. Here's the honest reason why.

Some brands price at ₹400 and run 50% off every month. You feel like you got a deal, but the price was padded to begin with.

We price our packs at what they cost to make well. The right oils cost what they cost. Making each snack in its place of origin costs what it costs. Paying the people who make it a fair price costs what it costs.

When we do run an offer, it is a real one, not a correction of an inflated price.

Neither did we, until we found out what we were actually eating.

For years, the same three snack brands. They tasted fine. Never questioned them. Then we flipped a pack one day. Palm oil. Flavouring agents. Emulsifiers. We looked at every snack we'd been eating. Same story on every single pack.

Patang didn't start to make an expensive snack. It started because we wanted one snack, just one, where the ingredient list said exactly what was in it. Nothing else.

You don't have to spend more on snacks. But if you're going to, this is what you're spending it on.

Patang launched recently and we're growing. Here's what exists today:

We won the Premium Package Design Innovation Award in February 2026. We're stocked in physical retail in select cities. We're live on Blinkit (pan-India), Swiggy Instamart and FirstClub in Bangalore, apart from 50+ offline stores such as Le Marche and Nature's Basket. Every SKU is sourced from the state it belongs to, made by the person who has been making it for decades.

We're not the biggest brand in the room. But we might be the most specific one.

The ingredient list is on the front panel of every Patang pack. Not on the back. Not in small print at the bottom.

We put it there because we want you to read it before you buy.

Good packaging over an average product would not survive that comparison. Open any competing pack and count the items on their ingredient list. Then count ours.

We're early. The reviews are being written in real time.

Here's what first-time buyers have said: 'Wasn't expecting this to be as good as it is.' 'My mother said it tastes like what she used to get in Pune growing up.' 'Finished the whole pack. Ordering again tonight.'

These aren't testimonials we crafted. They're messages we received in our first months.

You can be one of the people who found us before the internet caught up. Order. Try it. Tell us what you think. We read every single message.

The brands with the biggest Instagram accounts spend their budget on content teams and influencer deals. We spend ours on the right oils and on making every snack in its place of origin.

Low follower count does not mean low quality. It means we are early.

Every brand you trust today had 500 followers once. Try one pack and form your own opinion.

That is exactly why we exist.

Bhadang is a puffed rice snack from Kolhapur, roasted in sunflower oil with peanuts, garlic and red chilli. Dry, crisp, with a slow-building heat. Goes with chai.

Chanachur is a Bengali spiced mix from Kolkata, made with gram flour sev, flattened rice and roasted chickpeas, fried in groundnut oil and seasoned with amchur, chilli and a little sugar. Tangy, warm and savoury.

Bhakarwadi is a Pune recipe: a rolled, spiced, fried spiral with a filling of sesame, flax seed, coriander and aniseed. Sweet, hot and tangy in the same bite.

You will find the full story of each snack on its product page and in our journal, Patangnama.

Every pack goes through a quality check before it leaves: seal integrity confirmed, best-before checked, pack surface inspected.

Each pack is placed with cushioning to prevent movement, and the outer box is chosen for crush resistance.

We have no control over the final stretch of delivery. If your order arrives damaged, defective, incorrect or with an item missing, message us within 24 hours of delivery with your order ID and a photo, and we will send a replacement.

Yes. Patang is available in physical retail at:
Le Marche (Delhi NCR), Nature's Basket (Mumbai), Geom365 (Delhi NCR), Laal Kaanda (Jaipur), e'Woke (Hyderabad), and 50 other retail stores.

If none of those are near you, the most common path for first-time buyers who prefer in-person shopping is gifting: someone in a stocked city picks up a pack, you try it, and by then the hesitation about ordering online is usually gone.

Comment your city on our Instagram and we'll tell you the nearest stockist.

We dispatch all orders within 4 to 36 hours of confirmation. We do not ship on Sundays or national holidays.

Delivery timelines vary by location, with most orders arriving within 1 to 7 days across India. You will receive a tracking link once your order is dispatched.

Yes. We deliver pan-India. Shipping is free on orders over ₹499.

Write to us at fly@thepatangstory.com within 24 hours of delivery with your order ID and a photo or video. If the item is damaged, defective, incorrect or missing, we will send a replacement at no extra cost. As our products are food, we do not accept returns or offer refunds.

Orders cannot be cancelled once they are placed, because we start preparing them for dispatch straight away.

Shelf life depends on the product: 120 to 180 days for most snacks, and 365 days for our pickles, Thoothukudi Pepper Cashews and Darbhanga Makhana. Each product page lists its exact shelf life. Once opened, reseal the pack or move it to an airtight container, and always use a clean, dry spoon for pickles.

Bikaji is a serious brand with real quality. We have no argument with them.

But Bikaji is Rajasthan-based and makes snacks at national scale, through standardised inputs and central facilities.

Every Patang snack is made in its place of origin. Our Kolhapuri Bhadang is made in Kolhapur, our Ratlami Sev in Ratlam, our Kollam Puli Inji in Kollam, by people who have made these foods for decades.

That is not something a national-scale supply chain is built to offer. It is the difference you can taste.

You're right. And you should verify it.

Patang is listed with the Ministry of Commerce & Industry and holds the approvals for using ONE DISTRICT ONE PRODUCT (ODOP) branding while promoting local products from every district across the nation, aiming to make these indigenous treasures resonate on the global stage. #LocalToGlobal